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About this policy
Last updated: September 8, 2026 This privacy policy explains how Digestive & Liver Center of Arkansas handles information collected through this website. It is separate from our HIPAA Notice of Privacy Practices, which governs your protected health information as a patient of the practice, and from our cookie policy, which it sits alongside. You can read the HIPAA notice on our HIPAA compliance page.
Information we collect
When you submit an appointment request or contact form, we collect only what we need to reach you: your name, phone number, email address, and the service you are interested in. We ask that you do not include detailed medical information, test results, or other sensitive health details in a website form. Those conversations belong in a phone call or in your patient portal, where they are properly protected. Like most websites, we also collect standard technical information automatically, including pages viewed, approximate location, browser type, and how you arrived at our site. We use this to understand which information patients find useful and to improve the website.
How we use information
We use the information you provide to respond to your request, schedule your appointment, and answer your questions. We use website analytics in aggregate to improve our content and to measure which of our services patients are searching for. We do not sell your information. We do not share it with third parties for their own marketing purposes.
Analytics and advertising
We use analytics and advertising tools to understand how people find and use our website. These tools are configured so that health-related details are not passed to them. We do not use health conditions to target advertising to individuals. You can limit tracking through your browser settings, and most advertising platforms offer their own opt-out controls.
Security
We use reasonable administrative, technical, and physical safeguards to protect the information we hold. No method of transmission over the internet is completely secure, which is why we ask you to keep website form submissions brief and free of medical detail.
Children
This website is intended for adults. We do not knowingly collect information from children under 13 through this site.
Changes to this policy
We may update this policy from time to time. The current version is always posted on this page.
Contact us
Questions about this policy? Call our Main Clinic at (479) 242-2888, or write to us at 3416 Old Greenwood Rd, Fort Smith, AR 72903. This policy is provided for general information and is pending review by the practice's legal counsel prior to launch.